Una Asia-Pacific, a Singapore-based startup that specializes in streamlining procurement processes for businesses, recently raised $40 million in a Series A funding round. The news was covered by TechCrunch, a leading technology news and analysis website. In this article, we’ll take a closer look at Una Asia-Pacific, its funding round, and the coverage it received from TechCrunch.una asiapacific 40mshutechcrunch.
About Una Asia-Pacific
Una Asia-Pacific was founded in 2018 by CEO Ajay Jaiswal, who has extensive experience in procurement and supply chain management. The company offers a cloud-based procurement platform that helps businesses automate and streamline their procurement processes. Una’s platform includes features such as supplier management, contract management, and spend analysis. The company’s mission is to help businesses save time and money while improving the efficiency of their procurement operations.
The Series A Funding Round
In December 2021, Una Asia-Pacific announced that it had raised $40 million in a Series A funding round. The round was led by Sequoia Capital India, with participation from existing investors Monk’s Hill Ventures, BEENEXT, and SGInnovate. According to Una, the funding will be used to expand its product offerings, hire new talent, and accelerate its growth in the Asia-Pacific region.
TechCrunch Coverage
TechCrunch covered the news of Una Asia-Pacific’s funding round in a December 2021 article titled “Singapore-based procurement startup una asiapacific 40mshutechcrunch raises $40M Series A.” The article provided an overview of Una’s platform and its mission to simplify procurement processes for businesses. It also highlighted the key investors in the funding round and the potential impact that Una could have on the procurement industry.
The Benefits of TechCrunch Coverage
The coverage of Una Asia-Pacific’s funding round by TechCrunch provides several benefits for the startup. Firstly, it raises the company’s profile and increases its visibility among potential investors, customers, and partners. Secondly, it helps to establish una asiapacific 40mshutechcrunch as a thought leader in the procurement industry, which can attract new customers and build trust with existing ones. Finally, the coverage can help to attract new talent to the company, as it demonstrates that Una is a growing and successful startup.
How to Get Media Coverage for Your Startup
Getting media coverage for your startup can be a challenge, but it’s an important part of building your brand and attracting customers and investors. Here are some tips for getting media coverage for your startup:
- Develop a compelling story: To attract media attention, you need to have a compelling story to tell. This could be a new product launch, a successful funding round, or an industry award.
- Target the right publications: Do your research to identify the publications that are most likely to be interested in your story. This could be industry-specific publications, local newspapers, or national media outlets.
- Build relationships with journalists: Reach out to journalists who cover your industry and build relationships with them. Provide them with valuable information and insights, and offer to be a source for future stories.
- Be persistent: Getting media coverage takes time and persistence. Keep pitching your story to journalists, even if you don’t get a response the first time.
Conclusion
The coverage of Una Asia-Pacific’s Series A funding round by TechCrunch is a significant milestone for the Singapore-based startup. It provides validation of the company’s mission to simplify procurement processes for businesses and una asiapacific 40mshutechcrunch raises its profile in the Asia-Pacific region and beyond. For other startups looking to get media coverage, it’s important to develop a compelling story, target the right publications, build relationships with journalists
