Planning a marketing event is a fantastic opportunity to bring your message to a large audience. However, marketing events can be tricky to organise as there is a lot to consider. The priority when throwing an event is to be able to reach your audience group. So, the last thing you need is organisational mishaps or obstacles preventing you from achieving your goals.
As a professional speakers bureau, we have a long experience with conferences and business events, both in situ and digital. We are proud to have compiled our expertise in this handful guideline designed to assist you with the planning of your marketing event.
On top of your list, you want to consider practical aspects of the event, such as the equipment and venue required. But there is more to its success than finding a suitable venue or the right streaming technology. You also want to create excitement that encourages people to attend your event. This will include a keynote speaker for hire from https://www.speakeragency.co.uk/ Indeed, at Speaker Agency UK, we know how to wow your audience and get them to attend your next event too!
Start planning early
Ultimately, there is no miracle formula. Successful events need quality planning, and the only way you are going to make it happen is by starting early. The earlier you start planning, the easier it is to ensure you can find guest speakers who will be available for your chosen date.
The team responsible for the event need to have regular meetings to decide on the budget, objectives, and specific actions for the occasion. It is the business’s responsibility to sort out everything early enough, so there is plenty of time to tackle the different areas of event planning. Additionally, this gives you plenty of breathing room in case something goes wrong. You will have plenty of time to fix it or find an alternative solution.
However, as a global speakers bureau, we appreciate that not everything can be booked in advance. Sometimes, an unexpected opportunity arises, and you need to be able to get the ball rolling in a matter of weeks. We have a team of experienced motivational speaker agents who can get you a keynote speaker in London or elsewhere, even when the planning process is a little rushed!
Research your options
Believe it or not, but research is the most crucial part of the planning process. Utilise the research to understand precisely your requirements and the current event competitors. As a brand, you want to check what your competitors are doing when it comes to marketing events, so you can match the audience’s expectations.
Research belongs to every plan, and it will define the strategy to deploy for your event. For example, you can use research to define:
- The objective of the event and how to measure it
- The theme of the marketing event
- The type of event: in-person or virtual
- Your chosen suppliers
The objective of the event
The most important question to ask when you plan an event is: What do you want to achieve? Indeed, a marketing event can serve a variety of purposes, such as increasing brand awareness, showcasing your new business solutions, networking with professionals, positioning your brand as a thought leader, motivating the audience, etc.
Be sure to determine what your event is about so you can find the best keynote speaker for the purpose. Every keynote speaker has different strengths and focuses, so not everyone will be able to support your objective or your industry sector.
The theme: Which topics you want to mention
With a variety of topics to choose from, it is essential to be clear about which one(s) you want to cover specifically.
Some popular topic ideas for 2022 and 2023 include:
- Artificial intelligence
- Behavioural economics
- Blockchain technology
- Business creativity
- Customer experience
- Diversity and gender equality
- Employee happiness
Once you know what your topic is, you can consider reaching out to motivational speaker agents to discuss your options. We are proud to count experts such as Azeem Azhar and Ambarish Mitra to talk about AI, and have Felicity Ashton as a motivational speaker woman about resilience and working with a culturally diverse team. We have a long speakers list to fit all your needs.
In-person vs digital venue
There are many reasons why one business might choose to go for one or the other option. An in-person event can be beneficial for networking but will require additional planning when it comes to location, catering, Wi-Fi, accessibility, and stage equipment. For instance, if you are looking for local speakers, we can help find motivational speakers locally or willing to travel.
On the other hand, a digital setting may be better suited to a broad audience that can’t travel to attend. We also have solutions as a virtual speaker bureau for online event marketing. Planning an online event will require sufficient tech backup to ensure that visitors can attend without missing out on quality.
Your suppliers: Ensuring you’ve got the best to offer
Part of the planning process includes checking the portfolio of your diverse suppliers. For instance, top speakers bureaus often have a video portfolio available for their speakers, so you can watch some of their work. It is a great way to find the best motivational speakers for your needs.
Promote your event
The best way to attract people to come and attend is to ensure the relevant audience knows about the event. Event promotion is primordial. When you work with an inspirational speaker agency, they can ensure the speaker will mention your event on their digital presence, such as social media.
But the business is also responsible for informing the audience about the event:
- Social media posts
- Blog articles
Have the right people with you
As a speaker agency London based, we know how important it is for businesses to hire the right keynote speaker for their needs. The speaker can create excitement, engagement, and inspire your audience. But only if the audience is the right one for the event!
This also implies that you need to target the relevant audience group, aka the people who are the most likely to benefit from the speaker’s speech. You must ensure that tickets are promoted on the right platforms and that attendants receive them in advance.
Do you have a marketing event coming soon? Reach out to our agents to find out how we can help you book a speaker and wow your audience.