Amazon SEO can be done to improve the visibility of your product on Amazon. Various aspects need to be considered, including the Product title, bullet points and descriptions. To be successful, your listing should contain a mix of keywords and relevant descriptions. Backend search terms should also be included. It is essential that your Amazon listing be optimized for keywords, as well as for the type of product.
Product Title
If you want your product to rank in Amazon search results, your title is a key tool. It should include the brand name, type, and key features of your product. It should also have a few keywords that will drive traffic to your product. Your title should not be too long, and it should include a minimum of two keywords that will have the most search volume.
You can also add long-tail keywords that are synonyms of your main keyword. You should also avoid too many bullet points, as the algorithm of Amazon will ignore them. Don’t forget to add a product description that includes the keyword phrase you’ve used in the title.
Product images
When creating your product images for your Amazon listing, make sure that they are clear and eye-catching. Amazon has specific guidelines regarding the type and size of images that you can upload. It is best to use JPEG format and make sure that the file size is under 10MB. Also, keep in mind that Amazon does not approve of pixelated or blurred images.
Product images can make or break a listing on Amazon. A blurry photo can cause your listing to be removed from Amazon’s search results, so it is vital that your images are clear and professional. A good image will help explain your product’s value proposition and answer buyer questions without sending them elsewhere. It can also increase your click-through rate.
Backend search terms
Backend search terms are a great way to boost your search engine rankings. Basically, these keywords add value to your product listings and can improve your rankings for other important keywords. The key to Amazon SEO is knowing how to use these terms and making sure they are optimized. The best backend keywords are those that are less than 250 bytes long.
You can use a mix of keywords in your backend search terms. Use keywords that are relevant to the product that you are selling, not just a random string of words. You can also use Amazon’s tools to determine which backend search terms shoppers use when looking for a product. The Search Term report, which is available to advertisers who run ads on the site, contains accurate customer information and shows which keywords shoppers are using to land on your product listings.
Product classifier tool
If you’re a seller on Amazon, you can make your job easier by using the Product Classifier tool. It can help you classify your products on Amazon based on the information you provide about them. The tool uses the node IDs for browseable products and it also uses keywords that are common to your product category.
The Product Classifier tool for Amazon allows you to specify a product classification template. Once you’ve chosen a template, the tool will generate an excel spreadsheet with a macro for validating listing information. Once the spreadsheet is generated, it will then be packaged as a zip file. This is because browsers often have problems downloading macro enabled data.
