Whether you’re an expert in medical websites or just starting from scratch, there are a few essential elements to consider in healthcare website design. These include being compliant with ADA regulations, ensuring accessibility on all devices, and implementing a comfortable color scheme. In addition, your website should also have a clear call to action and easy to navigate navigation.
Compliant with ADA regulations
If you have a healthcare website, you should be compliant with ADA regulations for website design. This means that your website content must be easily understood by users with disabilities. You also need to provide instructions in accessible formats. Luckily, there are many ways to make your website accessible.
The ADA is a federal law that was passed in 1990. It provides protection and equal opportunity for people with disabilities. All websites should adhere to these laws and make content accessible to people with disabilities. There are several guidelines for website accessibility and they include providing captions for videos, labeling content, and keyboard navigation.
Accessible on every device
When it comes to improving the accessibility of your healthcare website, collaboration is key. This means working across departments. For example, color contrast on your home page might be handled by the marketing department, but it might also be part of the hospital’s brand guidelines. In addition, working with outside organizations to engage people with disabilities is an excellent way to improve your accessibility.
One of the first steps to improving accessibility is to create an accessible design for your website. You can start by reading the guidelines provided by Apple and Google. Both companies recommend design that is simple and easy to navigate. They also recommend using personalization and performing accessibility audits. Fortunately, it doesn’t have to be difficult to implement an accessible healthcare website.
Comfortable color scheme
If you are looking to design a website for a healthcare organization, you should choose a color scheme that will appeal to your target audience. Blue is a popular choice, and this color has positive connotations in most cultures. It represents calmness, confidence, and reliability. Light blue, on the other hand, represents healing and survival elements.
Light blue and yellow are often combined to create a cheerful and tidy effect. In addition, light blue and yellow are romantic, noble, and feminine colors that make them popular in many industries. These colors are also popular in healthcare website design. Green represents hope, and is often used in agriculture and education websites. It can also be used in combination with other colors. It is a popular choice for hospital websites, and purple symbolizes mystery and the sacred.
Call to action
A healthcare website should contain information relevant to the audience’s needs. This includes location addresses and phone numbers, as well as information on diseases and health problems. It should also be easy to navigate, with 4-6 main items on the navigation menu. The healthcare website should avoid avant-garde designs or eccentric page structures, as they make the site look complicated. A clean design with plenty of white space is best for healthcare websites.
The call to action button on a healthcare website is an essential element to increase engagement with prospective patients. Whether they are browsing your website for information or to book an appointment, having a prominent call button on the home page will increase the conversion rate of a casual visitor into a new patient. Having paperless forms on your website will improve front office efficiency and site visitors’ conversion rate. Allowing patients to fill out intake forms online can eliminate anxiety and set them up for an easy visit to your clinic. Ultimately, this will create a positive impression of your practice.
