Healthcare website design should be user-friendly and accessible to people with disabilities. This can help you convert more disabled visitors to paying customers. For example, an accessible website design makes entire buttons clickable, uses descriptive labels in form fields, avoids pop-ups, and adds short alt text to images. In addition, it is mobile-friendly and easy to navigate.
Mobile-friendly
A mobile-friendly healthcare website design is an excellent way to provide more convenient care to your patients. This type of site allows you to upload a patient’s health information to a secure user account, which allows the patient to access the reports on their mobile devices. This eliminates the need to pay for the postal delivery of clinical reports or make a phone call to the customer service department to retrieve them. The mobile version of a website benefits both patients and providers.
Easy to navigate
A healthcare website design should be easy to use. It should be easy to read, without too many flashy elements. Ideally, it should only feature two web-friendly fonts and use colors that contrast with each other. It should also use a single call to action as the only element above the fold.
Fast loading
One of the most important aspects of any healthcare website is the design. It should be fast and easy to navigate. Visitors should be able to schedule an appointment and find out important information without having to wait for the site to load. Also, the healthcare website should have features that will be helpful to the users. These features can help increase the engagement of visitors and reach conversion goals.
Colors
In healthcare website design, it is important to consider how a particular color can affect the perception of a patient or visitor. Some colors communicate warm feelings, while others may be more resonant to a child or an adult. Some healthcare providers prefer specific colors. For example, a women’s healthcare provider may opt for pink because it communicates warmth and femininity. Other healthcare providers may opt for playful colors like green, yellow, and blue.
Content
Healthcare website design should be easy to read and not cluttered. It should use two web-friendly fonts and clear visual elements, and it should make the call to action stand out. It should be the only element above the fold.
