Social media is a powerful tool for connecting people and people with businesses. 86% of the people following a brand on social media visit the brand’s physical retail store. Businesses today can cash in on the social media boom and people’s craze for it.
If you haven’t used social media to capture a larger audience and make new customers, then you are missing out big time! With social media aligned to your marketing purposes, you can create a persuasive customer journey and win big.
Join us as we take you through the different ways to use social media for growing your retail store and business.
Ways to Use Social Media for Your Retail Store
1. Show product images/galleries on social media and make them shoppable
Online shopping is more than a trend. It is convenience and comfort that drive people to buy online. That is why retail businesses are growing in the digital space. However, it’s not as easy as you think because businesses need to ensure that they provide a seamless customer experience. You can use social media to provide a quick, captivating, and seamless buying experience to your audience.
Show visuals of your products on social media posts and make them shoppable by adding product tags (direct product purchase links) to the posts. Since your audience is already following you on social media and engaging with the attractive content you are creating, they can directly go to the purchase link and buy from you. This method makes the customer journey short as people don’t need to leave the social media interface to buy from you.
2. Connect with your customers/audience
One of the biggest things that make your business humanized and bring a personal connection on social media is how you treat your customers. In the world of social media, comments and message replies are the biggest points of connection you should leverage.
Your audience could be reaching out to you for various reasons, like product appreciation and experiences, customer service issues, etc. When you respond to them, they feel valued. If you have a growing and large audience on social media, you can use automation tools for messaging. Or sometimes, you can surprise your audience with very personalized replies to comments and DMs.
3. Surf on the wave of social media trends
People on social media are always interested in knowing the latest trends, and you can use these trends to create engaging content for your audience. It will help you attract more audience, entertain your existing followers, and grow your retail brand. Use social media listening and monitoring tools to find the latest trends and create content.
4. Collect and Reshare UGC
User-generated content is the best form of publicity as it shows assurance and tells about the customer experience related to your products. Social media platforms are where customers express their experiences so you can find positive reviews and visual UGC. Resharing them on your retail store’s social media pages will show brand reliability to your audience and dissolve the feeling of indecisiveness among your potential customers.
Similar to your product galleries on social media, you can also make your visual UGC shoppable by adding product tags to it.
To collect UGC, you create a hashtag that connects with brands and promotes it on social media platforms, so your audience knows about it and uses it when they share UGC.
5. Show social media content on Retail Store Digital Signage
If you have installed digital signage screens outside or inside your retail store, then one of the best digital signage content ideas is to use engaging social media content.
Show reviews and visual UGC to show product usability and how it will help your customers. Seeing UGC on the digital signage will drive people to buy from your retail store without hesitation. You can upsell by showing products that otherwise are missed by people.
6. Remarketing
Social media algorithms track the organic activity of the users, and this data helps retail stores in showing relevant paid ads to their audience. You can run paid ads on popular social media platforms like Instagram and Facebook to retarget the audience with your ads. Since the users were already looking through similar products and inspiration ideas, they would more likely click on your paid ads and buy from you.
7. Influencer marketing
In the last 2 years, social media has given a boost to the growth of the influencer marketing industry. You can get influencers in the loop who will promote your products for your retail store and brand promotion. This will expand your reach as people who are not following you but the influencers will be able to know about your products.
Over to You
Social media will help your retail store win customers both online and offline. All you need to do is understand how you are going to implement your social media marketing. The above ideas that we have discussed are more than enough to get you started and upscale your business. So start planning, create engaging content, and convert your potential customers into buyers.
Author Bio: Grace Eva
Grace Eva is a passionate content writer with expertise in digital signage and the digital marketing industry. She also loves to explore new technologies and likes to express herself through her blogs.
How to win more Customers using Social Media for Retail Stores?
Social media is a powerful tool for connecting people and people with businesses. 86% of the people following a brand on social media visit the brand’s physical retail store. Businesses today can cash in on the social media boom and people’s craze for it.
If you haven’t used social media to capture a larger audience and make new customers, then you are missing out big time! With social media aligned to your marketing purposes, you can create a persuasive customer journey and win big.
Join us as we take you through the different ways to use social media for growing your retail store and business.
Ways to Use Social Media for Your Retail Store
1. Show product images/galleries on social media and make them shoppable
Online shopping is more than a trend. It is convenience and comfort that drive people to buy online. That is why retail businesses are growing in the digital space. However, it’s not as easy as you think because businesses need to ensure that they provide a seamless customer experience. You can use social media to provide a quick, captivating, and seamless buying experience to your audience.
Show visuals of your products on social media posts and make them shoppable by adding product tags (direct product purchase links) to the posts. Since your audience is already following you on social media and engaging with the attractive content you are creating, they can directly go to the purchase link and buy from you. This method makes the customer journey short as people don’t need to leave the social media interface to buy from you.
2. Connect with your customers/audience
One of the biggest things that make your business humanized and bring a personal connection on social media is how you treat your customers. In the world of social media, comments and message replies are the biggest points of connection you should leverage.
Your audience could be reaching out to you for various reasons, like product appreciation and experiences, customer service issues, etc. When you respond to them, they feel valued. If you have a growing and large audience on social media, you can use automation tools for messaging. Or sometimes, you can surprise your audience with very personalized replies to comments and DMs.
3. Surf on the wave of social media trends
People on social media are always interested in knowing the latest trends, and you can use these trends to create engaging content for your audience. It will help you attract more audience, entertain your existing followers, and grow your retail brand. Use social media listening and monitoring tools to find the latest trends and create content.
4. Collect and Reshare UGC
User-generated content is the best form of publicity as it shows assurance and tells about the customer experience related to your products. Social media platforms are where customers express their experiences so you can find positive reviews and visual UGC. Resharing them on your retail store’s social media pages will show brand reliability to your audience and dissolve the feeling of indecisiveness among your potential customers.
Similar to your product galleries on social media, you can also make your visual UGC shoppable by adding product tags to it.
To collect UGC, you create a hashtag that connects with brands and promotes it on social media platforms, so your audience knows about it and uses it when they share UGC.
5. Show social media content on Retail Store Digital Signage
If you have installed digital signage screens outside or inside your retail store, then one of the best digital signage content ideas is to use engaging social media content.
Show reviews and visual UGC to show product usability and how it will help your customers. Seeing UGC on the digital signage will drive people to buy from your retail store without hesitation. You can upsell by showing products that otherwise are missed by people.
6. Remarketing
Social media algorithms track the organic activity of the users, and this data helps retail stores in showing relevant paid ads to their audience. You can run paid ads on popular social media platforms like Instagram and Facebook to retarget the audience with your ads. Since the users were already looking through similar products and inspiration ideas, they would more likely click on your paid ads and buy from you.
7. Influencer marketing
In the last 2 years, social media has given a boost to the growth of the influencer marketing industry. You can get influencers in the loop who will promote your products for your retail store and brand promotion. This will expand your reach as people who are not following you but the influencers will be able to know about your products.
Over to You
Social media will help your retail store win customers both online and offline. All you need to do is understand how you are going to implement your social media marketing. The above ideas that we have discussed are more than enough to get you started and upscale your business. So start planning, create engaging content, and convert your potential customers into buyers.
Author Bio: Grace Eva
Grace Eva is a passionate content writer with expertise in digital signage and the digital marketing industry. She also loves to explore new technologies and likes to express herself through her blogs.
