SEO has become the gold standard of marketing for websites because it offers a structured and strategic approach to increasing your ranking in the search engines and improving your online visibility. While this marketing strategy has undergone several transformations over the last decade, optimization has seen a major boost towards the end of 2019 and throughout 2020. This included a rise in the demand for experienced SEO companies in Toronto who could assist businesses with a powerful and high-ranking search result.
In the following guide, we look at the SEO trends you can expect in the future and what it means for your online campaign.
The Evolution of SEO
In 2020, the COVID-19 pandemic struck the world which led to more businesses investing in digital platforms. It also meant that companies were moving online to continue productivity. The sudden rise in online exposure and website requirements meant that a higher number of businesses needed to incorporate optimization and innovative strategies to gain the most online exposure and increase in their overall rankings.
Since then, optimization has continued on an upward trajectory because of the value that more businesses are finding in establishing a presence online.
Where is Optimization Headed – Future SEO Trends
With more businesses moving online, what does the future of SEO look like and what can we expect from these trends? As Google and the major search engines prepare us for some radical changes, we explore the latest SEO trends…
- It’s All About the User Experience
In the early days of SEO, it was about how many competitive keywords you could stuff and place onto the website. Today, the focus is on choosing the right keywords based on the business and the industry, creating a well-designed website, and ensuring that users receive fast loading pages that are easy to navigate.
Google and similar search engines are focusing on pushing high-quality content that offers valid information and engages online users. SEO is set to focus on the ways content is made more useful, engaging, and practical for web visitors and customers. This includes unique content with a combination of social media, video, and quality graphics.
- Local Search will Intensify
Major search engines are changing in terms of the exposure it gives to local searches and rankings. From online shopping to restaurants, SEO is shifting towards the importance of localization of professional content. The SERPs are focused on content related to a particular country but also to the local areas within that country. Focusing on the incorporation of cities, attractions, and relevant local information will improve optimization efforts in the future.
- Mobile Search
With more than 70% of online users transacting via their mobile phone, including mobile search and optimization is a must. Not only is it important to add the mobile user experience to a website but to ensure that the content you create is optimized for mobile screens including phones and tablets. Interactive features on the homepage and mobile shopping will appeal to customers piquing their interest while offering the convenience that they are looking for.
- Image and Video Optimization
Along with the posts, blogs, and general content you publish, videos and images related to the website will also be optimized. Because videos and graphics provide customers with visual stimulation and helps them find information quickly, it is a necessary part of an optimization strategy.
- Content Relevancy
Every year the search engine algorithms become smarter. This means that click-bait and titles that are misleading will no longer be a part of future SEO. If we look at Google, the major search engine will be trawling through content to determine whether the information presented, and the associated links are relevant to the topic. It will only focus on optimizing updated and relevant content.
The Future of SEO
Some of the best SEO companies in Toronto agree that making important changes in your digital campaign today can help you prepare for success in the future. With the incorporation of modern technologies including machine learning, big changes are set for the way we optimize and rank websites. While we should never forget about the former strategies that have contributed to many websites ranking today, it is always important to keep up with change and the impact that it could have on your traffic, your visibility, and your bottom line.
