Candles are products that are in demand. You can use them to create a peaceful atmosphere and help one relax and enjoy themselves. These are also given as gifts to loved ones. You can find candles in different colors, designs, scents. If you are a business that makes candles, you will know how much competition is present in this market. It is vital to focus on all areas of your product, including candle boxes.
Importance Of Packaging
Candles or any product need to be placed in something to keep it safe. Packaging comes into play here. The strong boxes can keep the candles safe. No one likes to receive candles that are damaged. The packaging can also make the product stand out when designed attractively. In this way, it can attract shoppers towards it.
Buying candle boxes wholesale can help some businesses save money. The packaging manufacturer may have some discounts when one buys in bulk. The following explains five steps that you should keep in mind before you purchase candle packaging wholesale
1: Choose Packaging Material Wisely
The packaging material you select for candle boxes is essential. It is necessary to choose something that is sturdy and will keep the candles protected from any harm. They should be kept safe from harsh temperatures, moisture, etc. You should choose packaging material wisely after looking at the options present. Some excellent and popular materials include cardboard, corrugated cardboard, and Kraft.
The materials can create packaging that is strong and which can handle the pressures that it faces. These materials are also eco-friendly. Environmentally-conscious customers prefer them as they aim not to pollute the environment and deplete natural resources. The boxes will be able to be recycled, reused, renewed. Some are also biodegradable. The brand will be limiting its carbon footprint and helping customers do this when it chooses “green” packaging materials.
2: Design To Attract A Consumer Base
Make sure that you design candle packaging to allure the target audience towards it. The customers who want to buy the candles should notice them. In this way, sales can increase. When ordering packaging in bulk, it is a good idea to get a sample of your print. This will give you an idea of how it turns out and any mistakes. You can then fix these mistakes before the boxes are printed in bulk.
If you want to design packaging to attract the customer base, make sure that you know some points about the consumer base. You should find out the age range, gender, geographical location, and customers’ shopping habits. Ladies and girls may mainly bring candles. Teenage girls may also buy them. The packaging design can be decent and elegant if the candles are for ladies. If you have made some funky candles for teenagers, the boxes that these are put into can be trendy and modern.
3: Details Add To The Box
If you want shoppers to know about what you are selling, make sure to include information about the product on candle boxes wholesale. The details are what people can use to figure out whether they want to buy the candle. You must add only the important stuff because too much information can confuse the box look hectic. You may state the scent, ingredients, how to store, warnings, weight, etc. It is also helpful to include the reasons why your product is better. This makes people consider wanting to get it.
For example, the candle’s scent may cause one to relax. You can give scientific proof for this. The font that the details are added to must be a readable one. You should select a size and color that does not make it confusing to read. If your brand has any deals and discounts, these can also be stated clearly on the candle boxes. They let people think that there is some benefit involved in buying the candle.
4: Increase Brand Awareness
Use candle packaging to increase brand awareness. You can get your business established in the market and get it known by people. It will be viewed as a professional one. To do this, design a brand logo that is memorable and noticeable. This must be printed on the boxes of all your products so that customers can notice them.
You can also add the contact details of the business to the box. These will make it easy for customers to contact your brand. You can include the physical address, phone number, email address, social media links, website, etc., of the business in the box.
5: Make The Box Attractive
If you want your product to get noticed, try making candle boxes wholesale stand out in front of the competition. When they are prominent, they can get caught. Look at what the competition has done, as this can give your ideas on what is trending. Design custom packaging that follows trends but still is unique. For example, the boxes can track the minimalist movement targeting ladies. The design will be simple but still attractive. You can consider getting window boxes if you have candles that look beautiful. When shoppers see the candles, they can be encouraged to get the product.
Select colors and images wisely as well. These can also allow a box to look amazing. Candle boxes in bulk that are designed right can let a brand save money. You want to give a good impression of your brand with packaging, as this is usually the first thing that people will get to see of your product. Make sure to get strong boxes so that the candles remain safe.